Kokomo, IN, October 4, 2004 – The Kokomo Technology Center (KTC), the high-tech incubator that helps new technology-driven companies in Kokomo and Howard counties realize their potential, has changed its name to Inventrek.

In 2000, the development of the high-tech business incubator concept began with a small group of individuals who were interested in the advantages that a technology-driven business incubator could have for Kokomo. “As the incubator began to make progress through its beginning stages, it needed a name and hence the Kokomo Technology Center, said Dr. Michael O’Hair, Associate Dean for Statewide Technology and Engagement for Purdue University. “However, as growth and development evolved to its official launch, a new identity became necessary that would position it as an established, trustworthy partner in the risky business of new technology-driven start-ups.” Greg Aaron, President of the KHDC added, “the marketing committee has done an outstanding job in creating a new identity that will communicate reliability and solid expertise in order to convince entrepreneurs and investors to look to us as a solution and a resource.”

Inventrek’s mission remains the same – to focus on long-term economic growth by creating new high-tech companies and supporting the development of new technologies for existing companies. The organization enlisted local advertising agency, TBI, to create a brand identity and communication platform to better reflect the innovative and dynamic nature of their technology driven business services and clearly distinguish them as pioneers in their field of expertise. The new name was derived from the word "invent," which means to produce or contrive (something previously unknown) by the use of ingenuity or imagination, and "trek" because it takes start-up companies on a journey that is sometimes difficult, and unites the two to reflect the mission and vision of the corporation. TBI also developed the identity line, “Launch Navigate Innovate,” which further supports the organization’s new positioning.

Inventrek was launched in January of 2003 as a result of the joint efforts of Kokomo Howard County Development Corporation (KHDC), Purdue University and Indiana University-Kokomo. This collaborative set out to encourage the development of high-tech businesses by providing services and an atmosphere in which they can thrive and prosper. Inventrek is led by seasoned professionals who have an intimate understanding of the challenges businesses encounter today. The organization helps new technology-driven companies realize their potential in developing technology-based initiatives by providing both physical core services (receptionists, copiers, postage machines, conference rooms and T1 lines) and critical professional/technical services.

Inventrek utilizes a variety of resources to accomplish its goals for both the program and the clients for whom it works. These resources include:

A task force comprised of university and senior-level professionals who assist in the guidance of the program by offering their knowledge and expertise as you move through the program. A mentoring network of skilled professionals who can advise you in matters such as identifying key industry contacts, current industry trends, pitfalls to avoid, etc. Interns who assist in evaluating your competition, market potential, and expansion opportunities.